Ivy Library, a division of Charlottesville-based The Ivy Group has launched a new website for the Ne…
Advancing America's Libraries

The world is constantly changing—to stay ahead, libraries likewise must continually reinvent themselves! This principle shapes all that we do for libraries. Ivy Library focuses research, strategic planning, branding, and technical expertise on the challenges public, academic, and special libraries face every day.
Our team of library professionals bring experience in administration, community and stakeholder assessment, technology, facilities, and strategic planning. We provide primary research services such as community surveys, focus groups, and town meetings; we analyze GIS information and TAPESTRY lifestyle data; we facilitate strategic planning; and we provide the marketing, PR, and technical support that ensures the success of both process and outcomes.
Our parent company is The Ivy Group, a full-service marketing agency. From our offices in Charlottesville, Virginia, and Philadelphia, Pennsylvania, we provide a range of strategic, creative, technical, and training expertise that carries organizations through planning to the successful launch of new initiatives. Our objectives are to enhance libraries' effectiveness and visibility and to promote self-sufficiency. We invite you to explore this site and to contact us with your comments, questions, and insights. Founding partners Nancy Davis, MLS, and Pam Fitzgerald are available to discuss your challenges and to formulate strategies for optimizing your library's opportunities to serve and be heard.
News Articles view all
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Ivy Library Launches New Website for New Jersey Library Trustee Association 8 May 2013
Ivy Library, a division of Charlottesville-based The Ivy Group has launched a new website for the Ne… -
Ivy Library to Lead Gwinnett County Public Library Comprehensive Plan 6 Feb 2013
On behalf of Gwinnett County Public Library, the Gwinnett County Board of Commissioners has selected… -
In the News: Des Moines Public Library 27 Sep 2012
The Des Moines Register today featured Ivy Group Managing Partner Pam Fitzgerald in a news article o…
Blog Posts view all
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All Aboard the Polar Express 11 Mar 2013
It may be March, but it’s never too early to start planning for the holidays! Schlow Cent… -
Love Your Library This Month (And Always) 13 Feb 2013
February is Love Your Library Month. How can you show your love for your local public library? Let u… -
Success Story: Achieving Library Funding 8 Mar 2013
When I began serving as Director of the J. Lewis Crozer Library five years ago, I quickly learned th…
