The Ivy Group was recently mentioned in a news article on the need for community input as part of a …
Advancing America's Libraries

The world is constantly changing—to stay ahead, libraries likewise must continually reinvent themselves! This principle shapes all that we do for libraries. Ivy Library focuses research, planning, branding, and technical expertise on the challenges public, academic, and special libraries face every day.
Our team of library professionals bring experience in administration, community and stakeholder assessment, technology, facilities, and strategic planning. We provide primary research services such as community surveys, focus groups, and town meetings; we analyze GIS information and TAPESTRY lifestyle data; we facilitate planning; and we provide the marketing, PR, and technical support that ensures the success of both process and outcomes.
Our parent company is The Ivy Group, a full-service marketing agency. From our offices in Charlottesville, Virginia, and Philadelphia, Pennsylvania, we provide a range of strategic, creative, technical, and training expertise that carries organizations through planning to the successful launch of new initiatives. Our objectives are to enhance libraries' effectiveness and visibility and to promote self-sufficiency. We invite you to explore this site and to contact us with your comments, questions, and insights. Founding partners Nancy Davis, MLS, and Pam Fitzgerald are available to discuss your challenges and to formulate strategies for optimizing your library's opportunities to serve and be heard.
News Articles view all
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In the News: Bernards Public Library 12 Apr 2012
The Ivy Group was recently mentioned in a news article on the need for community input as part of a … -
Ivy Library to Present PLA 2012 Preconference Session March 13 20 Oct 2011
If you're planning on attending the Public Library Association 2012 Conference in Philadelphia,… -
Oct. 13 Workshop- Sick Library Boards 4 Oct 2011
How's your library board performing? Maybe they're just "feeling under the weather."…
Blog Posts view all
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Apple E-book Scheme Sheds Light on Book Pricing Model 16 Apr 2012
The Department of Justice is suing Apple and a handful of big-name publishers over an e-book pricing… -
Digging Deep to Understand What Your Community Needs and Wants 12 Apr 2012
The 2012 PLA Conference came and went last month. We were very pleased to reconnect with so man… -
Library Book Donations A Way to Honor Pets 16 Mar 2012
Library book donation programs aren't just for honoring or memorializing humans!These programs are a…
