ABOUT US
IvyLibrary provides the CONSULTING RESOURCES necessary for libraries to enhance services and programs.
IvyLibrary is a service of The Ivy Group, Ltd., a marketing consulting and marketing services company.
For larger library systems and professional organizations...
The Ivy Group manages individual projects or components of planning and marketing initiatives.
For smaller, libraries and other nonprofit organizations…
The Ivy Group orchestrates a comprehensive menu of library consulting services.
For special and corporate libraries...
The Ivy Group tailors programs, research, and plans to the library's unique environment and mission.
For regional, state, and national library associations...
The Ivy Group plans and facilitates workshops and training sessions.
A Stellar Record of Success...
- Repositioning the library of a major not-for-profit library;
- Branding a county-wide library system and creating online
intranet archives of design elements facilitating long-range strategic
planning process for a library cooperative with over 900 members;
- Conducting a multi-location survey for a large regional library system;
- Creating a logo, tagline, design system, and graphic standards
manual for an academic library to brand services to its parent
university;
- Planning and executing a marketing campaign for a county library
system that received an ALA John Cotton Dana Award for Excellence in
Public Relations;
- Consulting on board development for a special library;
- Writing, designing, and producing the annual report of a metropolitan library, etcetera, etcetera, etcetera!!!
Library clients have included ALA, FOLUSA, PALINET, state library associations, state libraries, regional, and countywide public library systems, special libraries, and academic libraries.
Please call 1-800-IVY-1250 or contact us for a representative client list and more information about our services or visit www.ivygroup.com to learn about our parent company, The Ivy Group, Ltd.
Rave Reviews
Do not hesitate to call and ask for references. We have a long list of very satisfied clients who have volunteered to speak on our behalf about our work for them.
The Partners are Committed to Libraries
"We listen carefully to what you already know about your library and invest time in learning about your needs. You can be assured of receiving excellent value—customized services provided to librarians by librarians, executed on time and within budget!” —Nancy Davis, Partner
"We always look beyond obvious solutions…our fresh perspectives energize libraries by suggesting new ways of approaching library challenges. Clients appreciate how hard we work for them, and we value their trust.” —Pam Fitzgerald, Partner
History of The Ivy Group
Established fifteen years ago in Charlottesville, Virginia, The Ivy Group provides high quality business and product development, marketing, and public relations services to public and private sector organizations and businesses. Ivy Group clients are located primarily in Pennsylvania, New Jersey, and Virginia. Nancy Davis and Pam Fitzgerald formed a partnership in 1991, and the firm was incorporated in Virginia in 1994 and in Pennsylvania in 2002. The Ivy Group currently has ten full-time employees and one part-time employee. IvyLibrary consultants are seasoned library professionals who bring years of directly relevant experience to projects.
Awards and Honors
The American Marketing Association has recognized the quality of The Ivy Group's work by awarding Excellence in Marketing designations on six occasions. The Ivy Group has also received an American Heart Association Media Award and PIVA Awards of Excellence. The firm participated in a campaign for the Library System of Lancaster County which received the American Library’s Association’s 2002 John Cotton Dana Award for Outstanding Achievement in Public Relations.
WBE Certification
The Ivy Group is a small business with 100% female-ownership and has achieved national and state WBE certification. We take pride in extending opportunities to small and minority owned businesses to partner with The Ivy Group in providing services to our clients. Members of the The Ivy Group team are actively involved in the National Association of Women Business Owners (NAWBO), the American Marketing Association (AMA), the American Library Association (ALA), the Public Library Association (PLA), and the Special Libraries Assocation (SLA).
Capabilities
With a special range and depth of capabilities, The Ivy Group creates fresh, innovative ideas that generate interest and participation. Our teams have proven expertise in:
- Business development, strategic planning, organizational and brand development and product positioning
- Research, including focus groups, community needs assessments,
customer satisfaction, new product/program/concept testing, brand
equity assessments, executive interviewing, CATI telephone
interviewing, mystery shopping, online surveys, site intercepts, data
base and literature searches, industry/business studies/profiles,
competitive intelligence, prospect research, and market profiles
- Creative services (concept development, copy writing, design,
production, photography, illustration, scripting, story boarding,
broadcast production, etc.)
- Communications, to include print and broadcast advertising, print
and e-newsletters, case statements, brochures, and annual reports
- Campaign management, media planning and purchase, list development and management, relational databases and e-commerce
- Tracking, response analysis, mail house, and fulfillment
- Complete e-solutions, including website mapping, design, programming, and hosting
- Direct mail programs (offer-structure testing, strategic market
segmentation, list acquisition and exchange, test and roll protocols,
database management, mail house services, response measurement and
analysis)
- Public relations counsel and services in support of fundraising
(story placement, press releases, press conferences, media relations,
crisis management, presentations, media lists, clipping services, etc.)
- Pioneering partnership initiatives
Locations
IvyLibrary's main office, in Philadelphia, is located at
Providence Legal Center
1100 North Providence Road
Media, PA 19063
TEL: 1-800-IVY-1250 or 610-566-5680
FAX: 610-566-5683
Email address: davis@ivygroup.com
IvyLibrary's other office, which is The Ivy Group's primary office,
is located in Charlottesville, VA:
123 East Main Street, 2nd Floor
Charlottesville, VA 22902
TEL: 1-800-IVY-1250
FAX: 434-979-8433
Email address: info@ivygroup.com
The Ivy Group's website is www.ivygroup.com.
The Ivy Group's hosting and electronic services website is www.ivyhost.com.
Fax: 610-566-5683