Good ideas bubble up at the strangest times...too bad we can't blog in the shower!
Another happy client. We recently wrapped up a project for Chatham-Kent Public Library (CKPL) in Ontario, Canada. We had the pleasure of working with the lovely Tania Sharpe -Coordinator of Public Services- to develop a new strategic plan for the Library and design marketing materials, including an online toolkit.
When libraries learn branding basics, they discover a whole new realm of possibility. We hear that over and over again in working with libraries. I just returned from Chatham-Kent, Ontario, Canada where Director Kathryn Grayson and Public Services Coordinator Tania Sharpe have committed to a system-wide program of marketing, starting with a new brandmark and comprehensive design system. We’ve been working with them to position themselves more effectively with their key market segments — not an easy task when you have multiple small rural branches serving distinct communities within the Municipality. We’re in the process of finishing up the plan now and will share the new brandmark when it’s developed7hellip;
Why market? Librarians used to ask us this question all the time. No more... marketing has become a common parlance, and librarians are now asking “how”? We say: do your research first. Talk to your customers; talk to non-library users; talk to potential partners (radio stations, small businesses, elected officials, and whoever else will give you the time); and talk to staff. You’ll be surprised at the energy these conversations create.
I asked the reference librarian, "Where's the self-help section?" She said if she told me, it would defeat the purpose.