2004 AMA American Marketing Award Excellence in Marketing
for Annual Report, Hospice of the Piedmont
PowerLibrary Website Template
Health Sciences Library Consortium of PA
Service: Web Org type: Consortium Industry: Libraries
Identity Mark
Chatham-Kent Public Libraries
Service: Branding Org type: Government Agency Industry: Libraries
Super Snooper Quiz
NOVEL NY
Service: Web Industry: Libraries
Super Snooper was a 2007 project for the New York Online Virtual Electronic Library (NOVEL), but you can still take the quiz at www.ivygroup.com/~comps/supersnooper.
Website
NOVEL NY
Service: Web Industry: Libraries
Free Library Identity Mark
Haverford Township Free Library
Service: Branding Org type: Government Agency Industry: Libraries
Identity Mark
Bucks County Public Library
Service: Branding Org type: Government Agency Industry: Libraries
Identity Mark
Williamsburg Regional Library
Service: Branding Org type: Foundation Industry: Libraries
Service: Strategy Org type: Government Agency Industry: Libraries
The Ivy Group collaborated with the library director in writing a LSCA Grant Application for conducting an Information Needs Assessment of citizens in Derry Township. This study was the foundation for a 5-year strategic plan for the library and for selecting technologies that were installed in the Hershey Public Library’s new facility.
The study incorporated interviews with community leaders and with school librarians and telephone interviews with library patrons and non-library users. The goal of the project was to gather data about information needs by subject, use of computers and information technology, and Internet access in three market segments including pre-schoolers and their parents, senior citizens and small businesses. The Ivy Group also collaborated with the staff of the library to field a second survey that measured the impact of the new technologies on customer satisfaction and the effectiveness of computer and Internet training classes that the library provided to community residents.
Community Assessment and Planning
Brooklyn Public Library
Service: Strategy Org type: Government Agency Industry: Libraries
Website
James V. Brown Library
Service: Web Org type: Government Agency Industry: Libraries
