Library Marketing

Put Your Best Book Forward

It's true, you can't judge a book by its cover. But looking good never hurt. So, let Ivy Library help you draw people into your libraries and websites with the right marketing communication and branding.

Ivy Library develops marketing materials and campaigns that create public exposure and increase traffic into libraries. The consulting team works closely with librarians to determine the most effective way of reaching their local public and media. Executive interviews, public surveys, and other sound research data lead to the development of materials to capture the public’s imagination.

Ivy Library offers smart, creative capabilities for:

Market research and planning;
Brand strategy;
Turnkey creative—brandmarks, messaging and communications platforms, print, broadcast, and web communications;
Public image management and media relations;
Website design and programming; and
Complete internet solutions.

Branding

Libraries are dressing for success...and that means even the most revered legacy brands are stepping into the 21st century and reinventing their public presentation. Books are only part of the story, and a "brand new brand" can be used effectively to tell the larger story.

Branding can be as simple as the development of a new logo or as comprehensive as integrated strategies around critical issues, such as collection development, programs, communications, media relations, and advocacy. Regardless of a library's size, service population, history, or ambitions, the process of brand development is a valuable exercise in self-assessment, outreach, and customer service.

Public Relations

Experience counts, especially when you're launching a new service, conducting a capital campaign, or simply massaging market opportunities.

Ivy Library media relations specialists manage any and all phases of communications—from the first strategy session to the last press release. We integrate the best thinking with state-of-the-art communications technologies and lots of energy and talent into crafting and delivering your messages directly to your chosen audiences.

Contact Ivy Library

Please call 1-800-IVY-1250 for more information about our services or visit www.ivygroup.com to learn about our parent company, The Ivy Group, Ltd.