Get the Word Out

Experience counts, especially when you're launching a new service, conducting a capital campaign, or simply massaging market opportunities.

Ivy Library media relations specialists manage any and all phases of communications—from the first strategy session to the last press release. We integrate the best thinking with state-of-the-art communications technologies and lots of energy and talent into crafting and delivering your messages directly to your chosen audiences.

And once the message is delivered, it's up to us to calculate your return on investment. Impression by impression. Audience by audience. Dollar by dollar.

Community consensus depends on word-of-mouth. The trick is to get the right words in the right mouths.

Ivy Library creates communications programs that build credibility and reputation within well-defined groups. We build partnership opportunities that generate goodwill, convey important information, correct misperceptions, reinforce positioning, and promote brands.

We haven't yet sold ice to penguins but then we haven't been asked!

The scouts had it right...be prepared!

Organizations that handle short-term crises with confidence, knowledge, grace, and calm have an advantage. The Ivy Group can prepare for difficult scenarios by developing strategies, guidelines, and procedures.

And if the worst happens, we're with you every step of the way. We will develop relationships with key decision-makers, consult with experts, craft messages, and manage communications. In a crisis, who needs friends when you have Ivy Library?

Manage crises before they manage you.

The Ivy Group presents workshops that identify critical issues and suggest techniques for communicating with the media. We also coach librarians on before-it's-too-late strategies that prevent the unexpected from becoming public relations catastrophes.