Ivy Library : http://www.ivylibrary.com/services/website/design-and-programming
Ivy Library: a division of The Ivy Group, Ltd.

Case Study:

A Novel New Website for NOVELNY

Public Libraries in New York offer State residents access to reliable information found in online databases (NOVELNY).  Librarians acknowledge that these databases are under-utilized.  In an effort to increase awareness and use, Ivy Library’s marketing and website development teams researched and wrote a marketing communications plan, designed a new logo, created a tagline, and developed a new website.

The redesigned website is more user friendly, features an expedited authentication process, and an online marketing toolkit containing materials in both English and Spanish.  (Visit www.novelnewyork.org.)  A comparison of use prior to the launch and post launch demonstrated the effectiveness of the marketing plan and the retooled website.

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Design & Programming

Your library's electronic resources are amazing.  But where are the users?  

Electrify Your Online Prescence with a Professional, Dynamic Website that Brands Your Library Consistently and Memorably.

Ivy Library will work with your internal staff to ensure that your site is attractive, user-friendly, and contemporary.

We understand ADA compliance; we've worked with complex system requirements; we've solved sticky access issues. Then, we've developed online and offline marketing campaigns that put your resources in front of your target audiences.

If you build it, will they come? Great Electronic Resources Are Just The Beginning...

How you position and market those resources makes all the difference in usage.

We will work with your internal web management teams to upgrade the look, navigability, and accessibility of information. Our programmers understand the library electronic environment, your electronic resources, and the limitations and opportunities of web-based services. We work with library staff to develop the intranets and archives that save valuable time and resources.

Don't assume that your library has a captive market... There are plenty of other e-distractions out there!

The very nature of search engine technology and the sheer volume of websites call for smart resubmission and page optimization. Web promotion can also encompass many "pay-for-play" tactics, such as search engine keyword buying, banner advertising, e-flyers and graphical e-newsletters.  Tell us whom you want to reach; we'll recommend the best way to accomplish your goals!


© 2012 THE IVY GROUP, LTD.
THE IVY GROUP DESIGNED, PROGRAMMED, PRODUCED, AND CONGRATULATED ITSELF FOR THIS SITE.

Contact Info

(434) 979-2678 Charlottesville
(800) IVY-1250 Toll Free
(610) 566-5683 Fax

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